Smurfit Kappa Bag-in-Box has created Pouch-Up packaging for yogurt drinks for YeO, a subsidiary of the dairy group Sodiaal.

The Pouch-Up solution offers various advantages. For instance, it’s lightweight packaging and easy to use with its Original Vitop tap located on the outside.

Named “La Fontaine à Yaourt,” YéO’s latest product is a yogurt drink made of mixed strawberries, without preservatives, manufactured in France. Appreciated by the consumer for its numerous advantages, this innovative 1.5L packaging guarantees a shelf-life of 10 days after opening and a practical, funny and economic consumption while being eco-friendly, as the environmental impact is 40% inferior to a plastic bottle.

“We can be innovative and pioneers on the yogurt market thanks to the Pouch-Up. This packaging suits the needs of the whole family and is user-friendly, convenient to use and eco-friendly – these are advantages that consumers value. The Pouch-Up allows us to differentiate our range of yogurt drinks,” explains Sylvie Barniol, Marketing Director of YéO.


Smurfit Kappa