Flint Group has become the first official ink licensee of Variprint - the next-generation of the DataLase revolutionary inline digital printing solutions.
Historically, DataLase has only been seen in product coding and marking applications in white, clear and black. The company has now extended its intellectual property portfolio to enable real time messaging and variable data on pack with a selection of monochrome colors – a breakthrough in laser inline digital printing.
Flint Group is the first ink supplier to sign a licensing agreement with DataLase to incorporate Variprint technology into its inks and coatings.
DataLase technology uses patented laser reactive pigments that are incorporated into a coating which is conventionally printed on to a product or package. When exposed to a laser, at the point of manufacturing, packing or filling, a color change reaction is generated resulting in a high definition, premium quality digital print.
The DataLase solution enables high-speed, fast turnaround printing, which is ideal for late-stage customization and real time marketing, maximizing relevance to the consumer and value to the brand owner.
The new licensing agreement builds on the success of the existing partnership between DataLase and Flint Group in which DataLase licensed its original technology to Flint Group who branded their products as PremoLase.
The revolutionary nature of the DataLase technology can be used across the FMCG marketplace from food and beverage, pharmaceutical and medical, to home and personal care applications. The DataLase solution allows printing of high contrast text, date and lot codes, QR codes, barcodes, logos, images and graphics across a wide range of substrates, including film.