Zuke’s has integrated VELCRO Brand's PRESS-LOK closure into its packaging for its new brand of Ascent Natural Dog Food. The easy-to-use, audible and tactile closure assures pet owners that the package is securely fastened, minimizing spills, messes and keeping storage spaces more organized.

"The launch of Zuke's Ascent Natural Dog Food expands our product portfolio beyond treats to providing daily, elevated nutrition for our pets," says Chris Meiering, director of innovation at Zuke's. "We wanted the packaging for Zuke's Ascent to be as high quality as the ingredients inside, which is why we decided to feature the innovative and intuitive PRESS-LOK closure system on every bag."

The Zuke's Ascent lineup includes nutrient-dense, complete and balanced, trail-tested recipes, crafted in the USA using the earth's best ingredients with high-quality meat, fish or poultry and Nature-Loc quick dried vegetables and fruits. It's available in two forms – each free of grains, wheat, corn, soy, animal by-products, artificial preservatives, colors and flavors. Both the Grain-Free Crunchy Blend and Adventure Tender Blend are available in a variety of bag sizes and feature the PRESS-LOK closure.

"Today's dog owners view their pets as family members, and they are more serious about pet food decisions than ever before," says Jurjen Jacobs, VP of marketing and innovation, Velcro Companies. "The PRESS-LOK closure system is a simple way for pet product companies to communicate the high-quality, premium nature of their products. We are thrilled to continue expanding our partnerships in this developing space."

The PRESS-LOK closure was developed for the fast-growing flexible packaging market. It is an exclusive solution that allows consumers to fasten without the need for tedious and precise line-up. To integrate the closure into its packaging, Zuke's worked with manufacturer Excel Packaging of Irvine, California.


Velcro Companies