The International Converting Exhibition (ICE USA) and InPrint: The Industrial Print Show (InPrint USA) have announced new, unique training programs to help exhibitors make the most of their marketing investment. The two shows will partner to co-host the inaugural Exhibitor Business Development Academy in Rosemont, Illinois on September 22, 2016, at the Hyatt Regency O’Hare, as well as a series of webinars to provide valuable training on topics such as pre-show marketing, budgeting and drayage.

The Academy will be offered as a free value-added service to any exhibitor registered for the upcoming fourth edition of ICE USA or the newly launched InPrint USA, which are scheduled for April 25-27, 2017, at the Orange County Convention Center in Orlando, Florida.

Tradeshow and marketing managers will receive expert advice from professional event organizers, exhibit decorators, marketing professionals and social media specialists at the Business Development Academy. It will also feature multiple roundtable discussion groups where attendees can receive one-on-one advice from these experts and a chance to network and learn from fellow attendees.

“For our shows to be a success, our exhibitors need to be successful in meeting their marketing goals,” says Melissa Magestro, executive VP of Mack Books Exhibitions Inc. and organizer of ICE USA and InPrint USA. “To help them get the most out of exhibiting and provide extra value, we are offering these two types of training experiences as part of their exhibition contract. The goal of the training is to make exhibiting with us easy and to inspire our exhibitors with success strategies to create new sales opportunities within the context of our events.”