In order to be more proactive against counterfeit packaging, Uflex has developed a bespoke “seal of authenticity” to Nescafe Classic’s coffee brand. Nescafe Classic is a part of the Nestle India family of products, which is the country’s biggest food company.
The holographic seal of authenticity is a specially engineered tamper-proof brand protection/anti-counterfeiting solution that does not disturb the retail price coordinates. The seal features an innovative 3D reflective lens image using transfer technology. Uflex’s converting operations transposed the technology onto the laminate.
“The seal of authenticity is one of the very many innovative solutions that (Uflex) offers to our esteemed clients across the globe,” says Ashok Chaturvedi, Uflex chairman and managing director. “By engineering the seal of authenticity, Uflex has imposed an insurmountable technology barrier; application barrier and process know-how barrier in the brand protection solution arena. We have raised the bar of competition in the best interest of our clients. When you raise the bar you shake off the fake and the spurious automatically.”