Avery Dennison to Help Converters Discover New Ways to Spur Growth at Labelexpo
Avery Dennison plans to help converters uncover oft-hidden opportunities to spur genuine growth via five booth zones at Labelexpo Americas 2016, which is scheduled for September 13-15 at the Donald E. Stephens Convention Center in Rosemont, Illinois.
With a booth theme of “power up,” Avery Dennison’s five zones are:
- Productivity Zone: Productivity will focus on saving money and resources related to workflows, while taking full advantage of new business opportunities. Avery Dennison will feature new products in its Inkjet portfolio, water-based and UV, aimed at helping label converters get even more out of this growing technology.
- Shelf Appeal Zone: Shelf appeal will be about meeting brand managers’ needs for a powerful first impression in the critical moment a product is experienced by the consumer at the point of sale. The company will feature a next generation, fully conformable film that’s engineered for a variety of packaging types and enables the widest operating window in converting and dispensing.
- Smart Solutions Zone: Smart solutions will look at how innovation is improving production processes and efficiencies, while meeting brand owners’ needs for fresh and disruptive ways to engage consumers. Avery Dennison will feature its Select Solutions Removables portfolio with a focus on a new Photo-Reactive Adhesive Technology – a construction that can be transformed from permanent to removable upon exposure to high-intensity UV light.
- Sustainability and Compliance Zone: Sustainability and compliance will focus on helping converters stay informed on regulations governing quality, safety, design and environmental footprint, while providing brand owners and consumers with the information they need to be confident in their business practices. The company will highlight its CleanFlake Adhesive Technology, now for paper and film, which helps converters meet the growing demand for labels that are fully compatible with the PET recycling process.
“’Power Up’ represents an outside in way of thinking,” says Tina Hart, vice president of marketing, Avery Dennison. “It starts with our customers – converters. We listen to them carefully, working to understand their business landscape, needs and challenges. Next, we share our knowledge of macro trends in the industry. Only then we can truly help converters take advantage of products and services that are engineered to capitalize on those trends.”