Bird food manufacturer Wagner’s now includes VELCRO Brand PRESS-LOK closures on select packages. The solution is now integrated into the company’s offerings, such as its Greatest Variety, Nyjer Seed, Cardinal Blend, Songbird Supreme, Safflower and Mealworms standup pouch bags.

The tactile, audible, easy-to-use re-closure is ideal for wild bird food and other granular products, as it immediately assures customers that the package is securely closed and the contents are contained.  

"Wagner's is known for first-to-market innovations throughout its 120-year history, so it was a natural step for us to be the first wild bird food brand to adopt this innovative closure for our packaging," says Don Corr, senior VP, Wagner's. "Our customers value quality and the new closures on our products communicate our commitment to quality that we infuse into our product design and manufacturing."

The PRESS-LOK hook-to-hook fastener is an exclusive solution that allows consumers to fasten without the need for tedious and precise line-up associated with typical press-to-seal zipper bags. Wagner's worked with manufacturer Peel Plastic Products Ltd. of Brampton, Ontario, to incorporate the PRESS-LOK® closure into the Wagner's stand-up bag design.   

"PRESS-LOK closures create distinction for consumers who have dozens of brand choices in each product category," says Jurjen Jacobs, VP of marketing and innovation, Velcro Companies. "We developed the closure for today's fast-growing flexible packaging market, and are pleased to partner with Wagner's."


Velcro Companies