Selenis Expands, Rebrands its Specialty Polyester Resins
Selenis, part of the IMG Group, has unveiled its new and rebranded products, positioning themselves in new markets and supporting their evolution to a leading supplier of specialty polyesters.
The company has developed new product formulations to improve product properties and adapt them to specific applications, which has enabled Selenis to compete in new market segments and applications, such as 3-D printing, shrink film, CPET films, sealing layers, industrial filaments, personal care, food and beverage, and more.
The evolution of Selenis has been possible due to its R&D center located at San Giorgio di Nogaro, Italy, an industrial site acquired by the IMG group in 2015. Selenis has also invested in creating an even stronger brand online and has recently relaunched their website to help increase its online presence and improve communication with customers. The website upgrades feature a new search tool, a markets and applications section and more extensive content on the company’s product range.