Uflex has introduced a new package for rice, where the front, back and bottom laminates are comprised of a three-layered matte BOPP/MET PET/poly structure with a premium matte finish. The side gussets are made of PET/PET/transparent poly and also come fitted with a handle for increased ease of use.

The overall shape of the pack has been designed for optimizing space on the shelf.

The front face of the pack comes equipped with a slide-to-close (STC) reclosable zipper that allows easy access to the product packed inside with infallible seal integrity for deferred use, keeping the aroma and flavour of the premium basmati rice intact.

All the five sides of the pack provide unmatched branding opportunities, further enunciating top-of-the-mind recall.

“This novel product is gaining a lot of interest from brands from all across and we are getting substantive inquiries for such packaging solution in big bags for pet food, detergents and other granular materials,” says Arun Anand, Uflex executive vice president.

Adds Uflex chairman and managing director Ashok Chaturvedi: “The most endearing aspect of our journey of over three decades now is the fact that our clients actively interact with our R&D and marketing teams at all locations to devise packaging solutions that are bespoke in the truest sense. No two products that we offer are likely to be the same because of the high element of customization factored into the design. This innovation to create value-added differentiation for our clients globally is what makes us unique.”