When it comes to flexible product packaging, there can be no debate on print quality – it has to be perfect every time. When you’re aggressively fighting for consumer product market share, your brand is everything. What’s on the bag is just as important as what is in it.
Making the most of your shelf space at the grocery store requires vibrant, 360-degree package branding. That’s why companies spend small fortunes fine-tuning their brand images, following the advice of marketers and psychologists alike. There’s an expectation that printing will be crisp, clear and on point. The wrong color on a logo will stand out like a spelling mistake. It just won’t do.