ALRIFAI, a Lebanese-based company in the dry fruit industry, approached Uflex with a problem: the pistachios the brand was selling in pouches manufactured by a European converter were turning rancid before the expiration date. This resulted in a market recall of the product. The R&D team at Uflex delved deeper into the issue and diagnosed the root-cause. Pistachios, apart from being hard, have extremely sharp edges that rupture the inner layers of packaging, thereby disintegrating the barrier.

Knowing the issue, Uflex engineered the Quad Seal Registered Gusset Pouch with a 3-ply laminate consisting of PET, metallized polyester and nylon-based transparent PE. The nylon-based transparent PE layer of the laminate exhibits extensive stretch property and imparts impeccable puncture and tear resistance to the pouch, making it strong enough to endure the sharp edges of pistachios and contributing to the overall barrier to oxygen and water vapour.

The pouch has a brilliant gloss finish on the front and a matte finish with registered gloss on the back, giving it a very premium look. The side gussets have de-metallized windows on each side that allow the consumers to see through the pouch and check the quality of the product packed inside before making a purchase decision.

“This pouch spells immense functional ease for consumers,” notes Anup Sachdeva, joint president packaging, global exports, Uflex. “The final pull for a product always comes from the end user. An eclectic combination of gloss and matte finish gives the pouch a very niche look. Certain elements of the imagery on the matte side of the pack have been printed in registered gloss finish with 3D effect, further adding to the visual appeal. The windows on both the side gussets are achieved through a special de-metallization process that we carry out with immaculate precision.”

A PTC zipper solution is another aspect of the pouch, possible because of a machine that’s manufactured and supplied by the Engineering business vertical of Uflex.

The pouches have been in stores for three months now with ALRIFAI products and there hasn’t been any recalls.