Coveris will unveil its Nextrus Boneless Shrink Bags at PACK EXPO from November 6-9 at McCormick Place in Chicago at Booth E-8130. The Nextrus line symbolizes the next generation of protein packaging solutions, offering innovations in sustainability, performance and shelf appeal of products.
“(A top concern of consumers) when they go shopping is the appearance of meat in the package,” says Rebecca Casey, marketing director at Coveris. “Our new and innovative Nextrus line features premium gloss that creates a low level of haze, allowing the product to shine through with maximum clarity and visibility. This reassures consumers that they are purchasing the freshest meat available.”
Nextrus’ shrink capabilities allow for vacuum tightness with less packaging, an eco-friendly alternative to current products in the marketplace.
By working closely with its suppliers, Coveris has employed newly engineered resins that are more environmentally friendly. The resins used ensure superior seal integrity by reducing leaks and providing puncture resistance and excellent oxygen and moisture barriers so products look fresher and are protected during delivery.
Nextrus bags use a barrier system that eliminates the potential for the yellowing tendencies of traditional protein packaging solutions. The outside PET layer and 10-color front and back printing promotes the product brand and shines on the shelf, attracting customers to the package.
To learn more about Coveris’ Nextrus™ line and other solutions, please visit Booth #E-8130 at Pack Expo, which be held from November 6-9 at the McCormick Place Convention Center in Chicago, IL.