Bobst began its recent Latin America Roadshow in Bogota, Colombia, last November, where the company presented the latest technologies for packaging and label production to an audience of 110 delegates from the Colombian packaging industry.

The topics discussed during the roadshow reflected the market growing demand for better quality products, substrate functionality and process performance as well as greater productivity. Extended color gamut (ECG) and retortable packaging, in particular, raised a great deal of interest and promoted good interaction with the participating delegates during the conference and networking breaks, according to Eric Pavone, business development director of Bobst Business Unit Web-fed.

“The Colombian flexible packaging and label markets are by far the No. 1 markets in size and growth in Latin America outside Brazil,” he continues. “The good level of press technology installed and entering Latin America in the  last few years clearly positions Colombia as a driving market for export.”