About a decade ago, Smyrna, Georgia-based Quality Tape & Label Co. (QTL) was in a bit of a rut. Business was sagging and management needed a plan for the future. They wanted to identify what the next big thing was and get ahead of the curve on it. It was about the same time that RFID was entering the market and the thinking was that incorporating this technology could really position the company well for growth. But after looking at it closely, QTL decided not to invest in it. The search continued and what they stumbled upon next would turn out to be the company’s big break.
“Doing my research, I wasn’t sold on it,” Rob Daniels, QTL president, says of RFID. “(Then) I started looking around and saw digital printing. In 2008, we bought our very first Indigo WS2000 with zero business. I actually had to sell off property in order to buy the machine because of our financial situation. We basically put all of our eggs in one basket and said, ‘Let’s pray that digital printing takes off.’”