Tesa SE has named Paul Sullivan as president and regional manager of its North American division based in Charlotte, North Carolina. The appointment is effective May 1.

In his new role, Sullivan will manage the company’s industrial business and operations for Canada, the United States and Mexico. Previously, Sullivan served as the head of trade of industrial sales in North America.

Sullivan will succeed Carsten Meyer-Rackwitz, who served as president and regional manager of North America for five years. Meyer-Rackwitz has been appointed head of Tesa SE’s electronics business unit based out of the company’s global headquarters in Hamburg, Germany.

“Paul’s dedication and leadership style are an excellent fit with our culture of providing solutions for our customers,” Meyer-Rackwitz says. “As he leads Tesa’s North America region, he will be an invaluable resource with his extensive knowledge of the pressure sensitive adhesive industry.”

With more than 25 years of experience within Tesa, Sullivan has served in a variety of marketing and sales leadership positions. During his tenure with the company, he also served as the international director of global automotive accounts in Hamburg. Sullivan is a former board member of the Pressure Sensitive Tape Council.

“As I have been with Tesa Tape for more than 25 years, I share its commitment to not only providing a quality product but meeting the needs of our customers,” Paul Sullivan says. “Carsten was instrumental in expanding Tesa’s North American business, and I look forward to continuing this success by developing new opportunities and strengthening our current relationships.”

Sullivan will report to Dr. Robert Gereke, CEO of Tesa SE. Stefan Sell, sales manager of specific industrial markets at Tesa SE, will succeed Sullivan as the new director of trade for industrial sales in North America, effective May 15.

Tesa Tape Inc.