World’s Best Cat Litter has integrated VELCRO Brand’s PRESS-LOK closure into the packaging on its new Advanced Series product line. The PRESS-LOK closure features an audible and tactical fastener that assures cat owners the litter package is securely fastened to avoid unnecessary messes and provide easy storage.
“We are committed to introducing new products that meet pet parents’ unique needs,” says Jean Broders, brand manager of World’s Best Cat Litter. “By adding the PRESS-LOK closure to our packaging and including the logo of the trusted VELCRO Brand, we are furthering our promise of providing quality, convenient, no-mess products that our customers will love.
Zero Mess delivers the brand’s hallmark concentrated power to help cat owners do more with less litter, but adds unique ingredient combinations that address the top issues facing today’s pet parents. Zero Mess is the only litter that combines the concentrated power of corn with super-absorbent plant fibers that quickly trap liquids in tight clumps. The PRESS-LOK closure will be available on both the 12 and 24-lb. packages of Zero Mess and Zero Mess Pine Scented.
The VELCRO Brand PRESS-LOK closure system is a proprietary hook-to-hook technology. It was developed for the fast-growing flexible packaging market, allowing consumers to fasten their product packages easily with a non-tedious alignment structure. To integrate the closure into their packaging, World’s Best Cat Litter worked with packaging manufacturer Mondi Jackson LLC.