Bobst Italia is hosting a technology forum and open house event at its facility in San Giorgio Monferrato, Italy, May 11-12. 

The event, titled “Extending the scope, new technology for gravure,” will be held in the Competence Center of Bobst’s Center of Excellence for web-fed gravure, lamination and coating technologies. It will be the first formal demonstration of the company’s new gravure printing platforms, which were unveiled at Drupa last year.

”For the gravure industry, keeping pace with the new reality of global changes in consumer behaviours and with the expectations of both brand owners and consumers means constant evolution and innovation to address the market pressures faced by our customers,” says Michele Vitiello, managing director of Bobst Italia and head of the product line for gravure and lamination. “This is why our response and commitment is all embracing. By providing leading-edge innovation through a focus on equipment operational efficiency, Bobst fosters collaboration all along the supply chain. Our aim is to ensure that we can support gravure printers to take advantage of product diversification opportunities that can open up for them with the introduction of new, more eco-friendly, thinner substrates and consumables.”

These and other aspects of how Bobst succeeds in leading innovation in gravure technology will be at the forefront of the event program as well. 

“We continue to drive quality and performance into our gravure products, whilst extending our global offer,” says Erik Bothorel, head of the business unit for web-fed at Bobst and a member of the group executive committee. “We strongly believe that gravure has its pride of place, both in mature and emerging markets, with plenty of scope to grow if the equipment provides the right fit for the market.” 

The event at Bobst Italia, Bothorel explains, will showcase where sustained R&D investments can lead, especially beyond the conventional view of gravure. 

“We have turned our printing presses into innovation platforms that combine the strengths of gravure with the impelling necessities of the industry,” Bothorel says. “Our solutions respond to market challenges with gravure sustainability and have the flexibility to deliver what is best for each printer’s target markets.”