To better enable brand managers to create and rapidly produce customized flexible packaging, Printpack has invested in a digital printing press. According to the company, the digital press technology significantly accelerates the new product introduction process and provides a cost-effective solution for shorter runs, making it well-suited for marketing campaigns, prototyping and emerging brands.

“Our digital press allows us to better serve the growing trend of mass customization in consumer goods marketing and helps our customers stand out on the shelf in innovative ways. Brand managers and marketers can now be more nimble than ever in capitalizing on today’s fast-moving trends” says Karen English, Printpack market development manager.

For small to mid-sized manufacturers looking to break into the market, the digital press offers a cost-effective solution that can suit their unique needs.

“Niche and bourgeoning companies can now create packaging that takes advantage of today’s highest-quality graphics capabilities,” says English.

The digital press is expected to go live in June, 2017.