At this year’s Interpack, Constantia Flexibles will demonstrate how current megatrends are affecting the development of packaging solutions. The world’s leading packaging trade fair will be held from May 4-10 in Dusseldorf, Germany.
“Urbanization, sustainability, changing demographics, brand protection, responsibility and globalization – those are the six megatrends that Constantia Flexibles will be focusing on at Interpack this year,” says Alexander Baumgartner, CEO of Constantia Flexibles. “Guided by our ‘people, passion, packaging’ philosophy, our employees develop and produce flexible packaging solutions designed to meet the changing demands placed on products and the evolving needs of our customers and end users. In other words, we’re actively adapting to the current trends.”
Constantia Flexibles’ Solutions for the World of Tomorrow
By 2050, it is estimated that around 70 percent of the world’s population will live in cities. City dwellers are more likely to buy convenience products from supermarkets and don’t have a lot of space to store their purchases. As a result, packaging solutions that don’t take up much space and can be easily transported are becoming more and more important. For example, there is increasing demand for on-the-go formats such as spout pouches for drinking yogurts, which are convenient for single usage and provide excellent protection against moisture, oxygen and light.
Demographic changes will continue to be a megatrend over the coming decades as well. Aging populations are becoming more prevalent, particularly in industrialized Western countries, with an increasing number of people over the age of 50. Meeting the needs of older generations is therefore another key aspect that Constantia Flexibles takes into consideration when developing its packaging solutions. One such solution is Spear Seal, a recloseable self-sticking labeling system. This convenient, user-friendly packaging is easy to open and can be resealed, making it ideal for packaging products such as cheese slices.
At the same time, birth rates are decreasing, fewer people are starting families, and the number of single-person households is on the rise. These trends have led to demand for smaller food portions and packaging that ensures a long shelf life. Constantia Flexibles manufactures several products that meet these requirements, such as the Alufoil container systems, which offer maximum shelf life and are ideal for packaging ready-made meals and desserts.
Sustainability and Responsibility are Essential to the Corporate Philosophy
The fourth megatrend influencing product development at Constantia Flexibles is sustainability. The group has committed itself to reducing its carbon-dioxide emissions (per square meter output) by 40 percent by 2023. Various measures will be used to achieve this goal, including the reduction of packaging materials, the development of new specifications and the use of recyclable materials.
In addition, Constantia Flexibles focuses notably on the marketing of recyclable flexible packaging, as well as labels. The SpearRC recycling-compatible labels for PET bottles and mono-polymer laminates for various applications are just two examples of these sustainable packaging solutions.
Safety is also an important aspect of the brand protection megatrend. In some parts of the world, up to 30 percent of the available pharmaceutical products are fake. As a result, anti-counterfeiting solutions are becoming more and more important to protect the health of end customers as well as brand integrity. Constantia Flexibles offers a wide variety of packaging solutions in this area, from security graphics and holograms to tamper evident opening systems.
Visitors to the show can find Constantia Flexibles inside Hall 7a at Stand B03.