At Interpack 2017, the Dow Packaging & Specialty Plastics business signed a global Pack Studios collaboration program with the HP Indigo to accelerate innovation in flexible packaging.
Both companies say they see a huge potential to advance solutions for the flexible packaging industry by combining packaging material science with printing expertise that targets new technologies for faster innovation to market.
This program will accelerate flexible packaging development through shared resources to understand final package appearance and shelf appeal. It will also grant HP Indigo access to the Dow Pack Studios network and technical facilities, while effectively expanding Dow Pack Studios capabilities through access to the digital printing capabilities of HP Indigo.
“This is yet another example of how Dow’s pioneering Pack Studios approach brings experts together to collaborate on innovative packaging solutions,” says Haley Lowry, global marketing director for Pack Studios at Dow’s Packaging & Specialty Plastics business. “Digital printing is continuing to grow, and the links with customizing packaging further is important. We are honored to have HP join our collaboration program as continued engagement is core to Pack Studios. And as a result of this collaboration, we are able to deliver solutions bringing higher performance, versatility, and sustainability to customers and the industry.”
The global Pack Studios collaboration program with HP Indigo is another step in creating strong Pack Studios relationships, following on last year’s successful global innovation and business development agreement with Nordmeccanica, a worldwide leader in coating laminating and metalizing machinery.
“In HP Indigo’s continuous strive for innovation in digital printing, we clearly recognize the benefits that Dow Pack Studios bring to the value chain in the flexible packaging market,” says Nurit Raccah, labels and packaging media and materials business manager for the Indigo division at HP. “Combining Dow’s leading position as a packaging materials provider and HP’s pioneering in digital printing, this strategic collaboration through Dow Pack Studios is a major step towards new developments and will extend the value of digital printing in the flexible packaging market.”
The Dow Chemical Co.