The Flexible Packaging Association (FPA) recently released a new infographic that highlights the sales benefits of switching to flexible packaging for brand owners. The proof is in the pouch. According to FPA’s recent Flexible Packaging Transition Advantages Study, 55% of brand owners saw a sales increase when asked directly about the impact on sales. When given the choice between the same product in non-flexible packaging, 71% of consumers said they prefer flexible packaging.
On average, Americans are willing to spend 10.3% more for food packaged in flexible packaging; with Americans aged 35-44 willing to spend 15.5% more; parents with children under 18 willing to pay 17% more; and Americans aged between 18-34 willing to spend 17.2% more. 79% of Americans believe that there are benefits of having food products stored in flexible packaging versus non-flexible packaging.
Consumers prefer a wide variety of products in flexible packaging versus non-flexible packaging, including snacks/salty snacks, cereal/breakfast products, fresh produce, meat/poultry/seafood, and cheese/dairy. Consumers also said that the top three benefits of flexible packaging are the ability to reseal, easy to store, and easy to open.
For More Information
For more information on the FPA and the Flexible Packaging Transition Advantages Study, please visit our website, www.flexpack.org.