Long Beach, California-based Epson America, Inc. has expanded its digital label press lineup with the introduction of the SurePress L-4533AW. 
Delivering labels and packaging at a low total cost of ownership, the seven-color inkjet label press is built for reliable performance, making short-run label printing with accurate color reproduction on a variety of substrates easy for label converters and commercial printers. The L-4533AW has also undergone significant developments to meet growing demand for fast turnaround, with longer automated printing times, email alerts and minimal maintenance. 
“We wanted to build on the wide-spread success of the SurePress L-4033 series with a new product to meet the growing label and flexible packaging market demand for shorter runs and faster turnaround times,” said Victor Gomez, group product manager, Label Products, Epson America, Inc. “The L-4533 keeps the water-based resin inks, the expanded gamut and high resolution of its predecessor, and it offers enhanced automation features for greater efficiency and unattended operation.”
Designed to improve productivity and increase efficiency, the L-4533AW offers advanced automated printing features, including up to eight hours of unattended printing and minimal manual cleaning. The L-4533AW also features versatile substrate support and prints on off-the-shelf materials from 3.15 inches up to 13 inches wide and as thin as 0.00314 inches. 
The L-4533 also includes improvements for variable data processing, such as standard paper to thin films, metallic and laminated pouch materials. The press with also includes a new, larger ink drop size, ideal for large, solid-color backgrounds found on packaging. In addition, Epson offers a pre-installation site survey, operational training and RIP workflow training and software with the L-4533AW.
Epson America, Inc.