Mentos’ new Pure Fresh Gum Wallet Packs include the Velcro Brand PRESS-LOK closure system, proof of Velcro’s expansion into the candy/confectionary market. Perfetti Van Melle, confectionery and chewing gum manufacturer and distributor, has integrated the easy-to-use sensory closure into the pocket-friendly packaging to ensure the product stays sealed and fresh.
"Perfetti Van Melle is always innovating what confectionery can do in order to meet consumer expectations," says Sylvia Buxton, vice president, marketing of Perfetti Van Melle. "With the Velcro Brand trademark on our packaging, we're providing extra value to our customers who can be assured that their favorite Mentos gum is sealed securely – and easily – in its package."
Available in fresh mint, spearmint and watermelon flavors, these new wallet-sized packs contain 12 pieces of sugar-free Mentos Pure Fresh Gum, known for its long-lasting freshness and flavor. The PRESS-LOK closure featured on the new pouches has a thin profile so consumers can easily fit the small package into their pocket or handbag.
"Our partnership with Perfetti Van Melle is an exciting step for us - it marks the first time our PRESS-LOK closure is used on a confectionery product in North America," says Jurjen Jacobs, VP of marketing and innovation, Velcro Companies. "These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable, which both candy manufacturers and consumers will love."
The Velcro Brand PRESS-LOK closure system is a proprietary hook-to-hook technology, made especially for the flexible packaging market. With just a squeeze of both sides, PRESS-LOK closures easily align to create a secure seal that consumers can both feel and hear.