Yeo Valley, the largest organic dairy brand in the U.K., has launched its latest yogurt product using unique coding from Clondalkin Flexible Packaging Bury. The lids are part of a competition Yeo is hosting, giving its customers the chance to win various prizes be entering their code online.
Clondalkin Flexible Packaging Bury has produced 15 different polyester lid designs for the product, each printed with a unique 14-character code. These are sealed onto special packs of Yeo Valley's yogurt and only revealed when the lid is peeled back. The unique coding concept was first developed four years ago and remains the only print technology of its type to be used in the U.K. dairy market.
Dan Rusga, marketing director at Yeo Valley, says: “The unique coding printing technology from Clondalkin Bury has been instrumental in enabling us to get closer to our customers and reward them for their loyalty. This is the fourth product competition we've launched using unique coding, and two years ago we used the same technology to launch a point-based loyalty scheme for customers. As a company we have made a long-term commitment to unique coding and are confident that it will continue to reap rewards for our business.”
John Chadwick, managing director at Clondalkin Flexible Packaging Bury, adds: "Brands have to find new ways of differentiating themselves from the competition, which is why we are committed to working with our customers to develop innovative packaging solutions."
Clondalkin Flexible Packaging Bury