UPM Raflatac has brought its RafCycle recycling solution to China.
RafCycle offers a new life for label liner waste, benefiting printers, packers, brand owners and the environment. The program was launched during a customer event in Changshu on Dec. 6 and was promoted at Labelexpo Asia in Shanghai Dec. 5-8.
The first RafCycle partner certificate in China was awarded to label converter Hangzhou Changli. Paper liner waste generated by the RafCycle partners in China will be delivered to Hangzhou Fulun Ecology Technology Co., Ltd., where the waste will be recycled back into pulp and paper.
Hangzhou Changli is also the 100th RafCycle partner globally. Participation has grown as sustainability becomes a key driver in the labeling industry. More than 10,000 tons of label liner waste is being recycled in Europe through the program.
UPM Raflatac is actively searching for new RafCycle partners and the expansion to China is an important step in this process.
"The recycling of wood fibres in paper products is a closed-loop solution and a shining example of sustainability at its best", says Sharon Xiao, sustainability manager, APAC, UPM Raflatac. "We see sustainability as a key for success and a driver of innovation."