The Easy range from Easy Cleaning Solutions Ltd has rebranded part of its household and utility range with a decorative shrink sleeve solution from Clondalkin Flexible Packaging Bury.
Two variants of the sleeves were printed in 8-color UV flexo for the 1 liter fabric conditioner and 750 ml liquid detergent. The print is protected from discoloration and damage from liquid spills due to the reverse printing on the sleeve. The PET sleeve also provides a scuff resistant cover for the print.
"We decided to move away from the original label packaging and opted for a shrink sleeve solution as it offered us the high-end, quality feel that we wanted for this particular range,” notes Tom Brooks, Easy Cleaning Solutions commercial director. “These are premium products and therefore it's essential that we use superior packaging designs.”
Unlike labels, which can only be placed on the front and back panels, shrink sleeves encompass the entire container covering angular and contoured areas, and allowing more space for imagery and text. Using clever artwork placement, shrink sleeves give a 360-degree view of the design without distorting the image.
Clondalkin Flexible Packaging Bury