To further its sustainability efforts, UPM Raflatac has joined the Ellen MacArthur Foundation's Circular Economy 100 program.
The Circular Economy 100 (CE 100) is a pre-competitive innovation program that enables organizations to develop new opportunities and realize their circular economy ambitions faster. It brings together corporations, governments and cities, academic institutions, emerging innovators and affiliates in a unique multi-stakeholder platform. Specially developed program elements help members learn, build capacity, network and collaborate with key organisations around the circular economy.
"There is an increasing public concern about the use of plastic in packaging and plastic pollution,” says Robert Taylor, director of sustainability, UPM Raflatac. “With innovation at the center of our business, we are ready to face the next challenge and create truly circular labeling solutions that will bypass the conventional plastics challenges we face today." 
"We strongly believe that networking and collaborating with like-minded organisations around the circular economy will help us innovate solutions that were previously thought unviable as well as to make our sustainability goals a reality,” he added. “That is why we have joined the CE 100 program.”
UPM Raflatac has been ecodesigning label products and offering recycling solutions for label waste through its recycling concept RafCycle. By creating thinner and lighter, recyclable and bio-based products, UPM Raflatac has shown its customers and brand owners how design and material choices affect product recyclability, help them reduce waste and turn waste into tomorrow's valuable raw materials. 
UPM Raflatac
Ellen MacArthur Foundation