Going digital on a flexo press may sound like a contradiction to many people. Weinand van Kesteren, however, has been perfecting his “smart digital flexo” concept for over a year. And he’s convinced it will enable his company, The Netherlands-based VIV, to become a leader in producing high quality flexible packaging in short and very short runs:
VIV, abbreviated for Packaging Industry Veenendaal, is a family-owned business, established in 1953 as a wholesaler in packaging. Over the years, it has always been quick to recognize trends and opportunities. When van Kesteren and his brother Herman joined the company in the 1980s and subsequently took over from their father, they witnessed how polypropylene became very popular as a packaging material very rapidly. That promted VIV to expand into flexo printing.