Launched in 2012 and now used by more than 80 brands, the How2Recycle label has graced millions of packages over the years in an effort to clearly convey how to recycle them after use. The label can be applied to any type of packaging and any type of packaging material and has goals of curbing the number of recyclables that still end up in landfills and further standardizing label recycling. For an update on the How2Recycle label project, we caught up with Jessica Edington, project associate with How2Recycle.
How2Recycle is a project of the Sustainable Packaging Coalition (SPC). Our program first began in 2012, when SPC member companies saw a need for a clear, concise, unified recycling label that could help to ease the consumer confusion around recycling. Inconsistent recycling labels and messages on packaging can lead to contamination for recyclers and may even deter some consumers from recycling at all if they are confused about what to do. How2Recycle aims to help solve some of those problems with a comprehensive labeling system that identifies every component, explains if there are any steps necessary to prepare the package for recycling and even lets consumers know when something is not yet recyclable to help reduce contamination. Our program has grown to over 80 brand owner and retailer members.