Esko’s annual user conference, EskoWorld, will be held June 5-7 at the Hyatt Regency Hill Country Resort and Spa in San Antonio, Texas. The 2018 event marks the 27th-annual conference for Esko users. More than ever before, its mission is to create a platform that connects the entire packaging supply chain. Leading brands, graphic and structural designers, flexo trade shops, sign makers, and packaging and label converters will share ideas, gain product knowledge business expertise and exchange best practices.
The three-day event includes nearly 100 educational sessions developed to help attendees enhance their knowledge of Esko solutions and expand their education on the industry’s latest trends. Interspersed will be sessions explaining specific product roadmaps, product training and lectures on relevant topics. EskoWorld will focus on a number of inspirational tracks, allowing attendees, with varied backgrounds and interests, to attend sessions that apply most to them. Track topics include flexo platemaking, design, finishing and printing.
New this year, Esko and its partners will conduct a three-hour opening session where they will share their vision for the industry’s future. “Packaging Connected: The Event” will start with a fictional program manager at a large CPG brand who is launching an update to an existing consumer product package. Presenters will offer a view as to how such a packaging project will get executed - from concept to finished product - through the eyes of the key supply chain stakeholders, including the brand owner, converters and pre-media tradeshops.
“During this EskoWorld, we want to demonstrate how Esko’s future continues to be driven by innovation. Brand owners see a shift in their go-to-market strategies inspired by e-commerce and internet activities. This calls for a strong connection between the physical package on the shelf and its online representation and promotion. Packaging is becoming a gateway to online content related to the product or brand, as a two-way communication tool between the brand and the consumer. This also calls for a faster time to market, feasible if the entire supply chain and the various stakeholders work in sync on a connected workflow platform. Esko’s future will be to continue to innovate the industry, to make 'packaging connected,'" says Udo Panenka, Esko president.
EskoWorld will, again, also include a concurrent, Executive Summit, which will focus on inspiring business owners and decision makers about solutions and opportunities to improve their businesses.
Esko will also reprise its Innovation Room, where attendees can consult with an Esko Application Solution Expert or attend mini sessions.