Uflex Revamps Packaging for Rasna’s Fruit Powder Concentrate
Uflex has developed a new spouted profile standup pouch with a side handle carry for Rasna International’s fruit powder concentrate.
“Fruit powder concentrate is extremely hygroscopic,” starts Arun Anand, executive vice president, marketing, Uflex Packaging. “The powder has to be immaculately protected from moisture. Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale. We created a four tier profiled packaging structure comprised of polyester/aluminum foil /polyester/polyethylene. While the foil imparts perfect barrier to water vapor and oxygen, we have incorporated two layers of polyester in the structure to lend sturdiness to the pouch carrying 750 grams of powder concentrate ensuring that the side handle does not snap while holding the pack. In this hourglass shaped profile pack, the handle has been provided with the help of a high precision tool on our sophisticated pouch making machine. This handle is formed inline and is pretty much a part of the overall torso of the pouch, making this packaging quite unique.”
Anand says the dispensing spout has been fused with the laminate using extremely high precision equipment under optimized temperature and pressure coordinates to ensure that the fusion is fool proof.