Zip-Pak has added to its family of resealable innovations with its new Sensus zipper, the latest addition to its Sensory Feedback Fastener line that’s designed to appeal to a consumer’s senses of sound, sight and touch. The zipper offers both tactile and audible feedback to help the consumer ensure the package is firmly sealed.

“Research has proven that consumers react more favorably to closures that offer a tactile or audible affirmation that the package is sealed,” says Erin Henry, senior marketing manager for Zip-Pak. “Sensus provides customers a quality resalable solution and value-added consumer interaction.”

Sensus is specifically engineered to have more solid resealing motion and an audible “click” that appeals to consumers. The quality is further maintained across various flexible package types and material thickness, from pet treats to cheese and meat deli products.  It is virtually limitless in its applications and has been successfully incorporated in flexible packaging solutions for dairy, cereal, pet food, personal care and more.

“The entire line of Sensory Feedback Fasteners is testament to that commitment and we look forward to continuing to work with the industry at large to innovate even further,” adds Henry.

The simple yet dynamic zipper is available for most pouch sizes and for new or existing SKUs. Available as a single or double zipper profile, Sensus is well suited for form-fill-seal machine applications and is constructed of low density polyethylene (LDPE).