W&H’s New Joint Venture Designed to Create Solutions for Free-Flowing Goods Packing
Haver & Boecker and Windmöller & Hölscher have formed a new joint venture, AVENTUS, which is designed to specialize in solutions for the packing of free-flowing loose goods up to finished pallets. The joint company was officially founded in June with each party holding a 50 percent share.
Newtec, the Haver & Boecker subsidiary specialized in palletizing, is now a 100 percent subsidiary of AVENTUS. Once under full operation, AVENTUS will employ over 300 employees and reach sales of approximately 80 million Euros. With the joint company, the market leaders bundle their strengths to shape the future of filling and palletizing together.
"Today’s megatrends of globalization and digitalization are impacting the filling and palletizing markets," explains Florian Festge, managing partner at Haver & Boecker. "Rapidly increasing innovation cycles, linked production processes worldwide along with higher demands for flexibility are only some of the challenges the market faces. In order to optimally fulfill the customer needs of today and tomorrow, we need a strong and focused team. With AVENTUS this is precisely what we will create."
The name "AVENTUS" is derived from the names of both parent companies. "'Avena' means Hafer (the German word for oats), and 'ventus' means wind. The new name symbolizes the unification of the best of both companies,” says Dr. Jürgen Vutz, CEO at W&H.
Appointed as managing director of AVENTUS is Kai Lammers. The graduate engineer worked at W&H for the last 16 years, most recently as division manager service-sales.
The portfolio of AVENTUS will include filling technology for open bags, FFS bags and big bags, as well as palletizing and load securing technology.
"AVENTUS will offer service on all five continents, with access to 52 service centers and over 500 service technicians," says Lammers. "Like its mother companies, AVENTUS promises long-term service and guarantees service for existing machines from both companies as well as for new machines."
Although the exact location is not yet decided, AVENTUS will headquarter in Münsterland, Germany. By 2020 it will have its own production, R&D and other functions there. With Newtec, a second production site is located in Alsace, France.
Lammers also offered a view of the future direction of innovation: “Based on the product portfolio of both companies, AVENTUS will keep developing the product range in the future. Topics such as the integration of the entire value-creation chain and increasing digitalization with respect to Industry 4.0 have already been worked on in both parent companies over the past years. At AVENTUS, we will continue to drive these developments with bundled strengths and expertise. This will result in innovations that will be of great benefit to our customers."
Windmöller & Hölscher