On the heels of its Treofan Americas acquisition, Innovia Films has rebranded to unify a new, larger company that better reflects its larger global footprint and more closely aligns its branding with its parent company, CCL.
The challenge was to find a logo that allowed Innovia Films to remain independent, while creating something that was modern, global and distinctive.
“We are very happy with the new design,” says Günther Birkner, president, CCL Label Food & Beverage, HC Specialty WW and Innovia Films. “Working together with the agency they have managed to capture the essence of what Innovia Films does, while transitioning the brand closer to CCL’s. This achieves the stated objectives and gives the larger films segment the opportunity to harmonize its global identity under a refreshed contemporary brand. “