UPM Raflatac, a leading suppliers of pressure sensitive labels, has launched a new online course — “Pressure Sensitive Labels 101” — in partnership with The Packaging School. The new course will be demonstrated during PACK EXPO in Chicago at Booth S-4147.
Pressure sensitive labels play an essential role in the packaging value chain -- they enable brands to stand out among the competition on the shelf and convey vital, sometimes life-saving information. By taking the course, students will learn first-hand the essentials of the world's leading label type.  
Developed and taught by UPM Raflatac's world-renowned experts, “Pressure Sensitive Labels 101” includes an overview of the global pressure sensitive labels market, decoration technologies and market share, label construction, press converting, end use application, performance testing and more. Students can complete the course at their own pace, gaining the expertise and recognition to grow their businesses through operational efficiency, brand impact and sales. 
"The Packaging School's mission is to provide accessible and applicable education on packaging to a global audience and pressure sensitive labels are a highly relevant subject that professionals absolutely need to understand," says Julie Rice, academic director, The Packaging School. "In search of a trusted source of expertise, The Packaging School partnered with UPM Raflatac to create this first-of-its-kind online course. We are excited to share this essential information about the pressure sensitive label value chain so that everyone can make smarter decisions about their packaging."
Fernando Giron, global marketing manager, UPM Raflatac, adds: "UPM Raflatac has set forth the ambitious goal of labeling a smarter future, and at the very core of this promise is education enabling subject matter expertise. We could not think of better partners than The Packaging School to develop the innovative Pressure Sensitive Labels 101 course. I encourage every brand owner, designer, converter and printer to enroll in this course so they can find the inspiration needed to grow their business."
UPM Raflatac
The Packaging School