Glenroy Inc. has been selected as the exclusive pouch converter of the new STANDCAP Pouch, which leverages proprietary VOLPAK converting technology to deliver the turnkey, premade pouch solution.
PACK EXPO attendees are invited to try this category-changing package at Glenroy’s “STANDCAP Squeeze Station” at Booth S-4044.
The premade STANDCAP Pouch is an easy-to-use lightweight package that provides clean and controlled dispensing, eliminates the need for a utensil and allows consumers to access nearly 100 percent of the product inside. In terms of shelf impact, eye-tracking studies within a retail environment performed by Clemson University and research firm Package InSight showed that the STANDCAP Pouch was noticed 40 percent faster and viewed 53 percent longer than rigid packaging.
The pouch’s innovative closure by Aptar provides the pouch with stability and features an easy to open flip-lid closure, built-in tamper evidence and proprietary SimpliSqueeze valve technology for superior dispensing performance. The SimpliSqueeze valve provides mess-free dispensing and maintains product freshness between uses. The valve can be fully customized according to the viscosity of each product and the desired product stream.
The patented STANDCAP Pouch had previously been available to the market exclusively with VOLPAK horizontal form-fill-seal equipment. Proven in the marketplace, the STANDCAP Pouch allowed a leading brand to achieve a 69.7 percent sales increase and increase market share by 11 percent, while charging 25 percent more per ounce (compared to the same product offered in rigid packaging).
Manufacturing Solutions International has been qualified as the preferred contract filler of the premade STANDCAP Pouch.
"The premade STANDCAP Pouch allows established brands to breathe new life into entire product categories and provides a way for emerging brands to compete with larger CPGs in gaining market share,” says Evan Arnold, director of product development for Glenroy. “Now that the STANDCAP Pouch is available as a turnkey, premade pouch solution, this innovative package is within reach of more brands than ever before.”