Mark Andy, in partnership with the Timmermann Group, has launched a new corporate website, a digital platform full of value-add content and reflective of Mark Andy’s position as a pioneer of the graphic arts and printing industry.
“The new site has been in the marketing pipeline for over six months and completely revamps customer experience online,” says Mark Andy Marketing Manager Megean Speak. “Mark Andy’s mission is to serve converters and fuel their pressroom profitability, and I believe this new site is a contemporary, online reflection of that core belief.”
Features added to the responsive platform include an upgraded dealer locator tool, a resource library and product pages consisting of industry-related guides, infographics, eBooks, case studies, animations and more to help converters make informed decisions that further their business and enhance overall production practices.
The website also highlights brands under the Mark Andy Inc. umbrella, such as Mark Andy Print Products, Presstek, Rotoflex and Kluge. Additionally, the new web designs bring culture to the forefront, humanizing an industry that is often equipment-centric and bringing the minds behind Mark Andy solutions front and center.
“Content is key. Our team has been working to develop educational resources for the label and packaging market,” Speak says. “The addition of this type of information on our site supports our strategies and is already getting positive feedback from customers.”