Uflex’s Waterless Internet Flower Packaging was named the overall winner at Sustainability Awards 2018, which was recently held in Gothenburg, Sweden.

Sustainability Awards, hosted by Packaging Europe, is a comprehensive and rigorously judged initiative that recognizes the packaging industry’s top achievement in innovative packaging design, material, technologies and processes. The competition challenges the industry to take a holistic approach to sustainability and to bring out the best ideas around improving the environmental footprint of packaging. The overall winner of the Sustainability Awards is chosen from the shortlist of entries in six categories.

Uflex’s Waterless Internet Flower Packaging is based on active modified atmospheric packaging technology (AMAP). Uflex engineered Flexfresh, a special proprietary patented polymeric film for offering packaging solution for fresh fruits, vegetables and flowers. This special proprietary polymeric substrate is the first biodegradable (by composting) film that maintains the hydration of flowers during transpiration (evaporation causing loss of moisture during respiration), thus creating a closed loop system. Flowers are put to slow respiration mode by reducing the oxygen availability preventing excess oxidation and dehydration. The film keeps the flowers breathing in hydrated oxygen and release excess humidity keeping them dry. The flowers thus can go without water for 20 days as the humidity is fed back in to the flower when it continues to breathe in the modified atmosphere and further seven days in vase.

“This has been a great year for Uflex with our innovation Waterless Internet Flower Packaging walking away with top honors at the Sustainability Awards,” says Ashok Chaturvedi, CMD of Uflex. “The awards are a reaffirmation of our efforts in optimizing a sustainability footprint and business performance standards to deliver the highest levels of quality.”