Mactac’s Performance Adhesives Group has launched PUREapply, an innovative pressure-sensitive adhesive designed to deliver a unique combination of high initial adhesion with clean initial removability.

Ideal for semi-rigid or rigid container substrates like high-density polyethylene (HDPE), polypropylene and glass, it forms a strong bond when applied, yet at the same time, provides clean removability.

“PUREapply was designed to help customers cleanly and easily remove labels that may have been misapplied initially to quickly replace old labels with new labels,” says Kim Hensley, marketing manager, Mactac Performance Adhesives. “It is uniquely formulated to provide extended open time for clean removal, allowing the product container to be re-labeled while continuing to offer excellent tack for long-lasting shelf appeal.”

PUREapply performs extremely well on low-surface energy substrates and is suitable for cold, damp labeling applications. It can be used across a broad range of applications, including beverage, cosmetics, toiletries, household goods and food packaging labeling. Properties include high tack, good initial removability, ultimate adhesion, exceptional clarity and resistance to water whitening.

PUREapply is currently available in a 2.4-mil white polypropylene film construction and a 2.0-mil clear polypropylene film construction. Both constructions include a 1.2-mil polyester liner that is excellent for die cutting, stripping and label dispensing.