Mondi and Werner & Mertz are introducing a new, patented innovation in 2019: A 100 percent recyclable pouch with detachable decorative panels. The pouch replaces conventional flexible packaging for Frosch products and features a pioneering design that overcomes many shortcomings of the recycling process. The pouch is the result of a joint effort by Werner & Mertz, Mondi, EPEA Switzerland (Cradle to Cradle), Der Grüne Punkt – Duales System Deutschland and Institut cyclos-HTP.
In 2014, Werner & Mertz decided to develop packaging that is recyclable in the fullest sense. Mondi was there to help with the ambitious project. The project was not just about developing flexible plastic packaging that is only theoretically recyclable, but to reverse-engineer the recycling process. In other words, the goal was to create packaging that is a fit for every stage of the recycling process. This was easier said than done.