Home » Flexible Packaging Europe Endorses New Plastics Economy Global Commitment
In line with its commitment to lead the way toward a more resource-efficient society, Flexible Packaging Europe (FPE) has issued a strong endorsement of the New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation.
The Global Commitment has a clear vision to create a future where plastic packaging is designed, used and the materials then made available again in the circular economy by 2025. This means they should not leak into the natural environment and continue to play an essential role in helping society live and consume sustainably.
Flexible packaging is one of the most resource-efficient packaging formats due to the concept of minimizing the use of packaging material by intelligently selecting and possibly combining thin films and foils to meet particular requirements and optimal performances. By applying prevention – the option at the top of the waste management hierarchy – material waste is avoided by using no more than necessary to develop the packaging solution in the first place.
“The industry is already making significant progress ‘closing the loop’ to ensure flexible packaging plays an active part in the circular economy,” says Guido Aufdemkamp, FPE executive director. “But it also is important that the value of flexible packaging in a sustainable economy is recognized and fully appreciated.”
In recognition that end-of-life is more challenging for flexible packaging, the association has been at the forefront of instigating a number of initiatives. The CEFLEX collaborative project, in which the entire flexible packaging value chain is working to establish an infrastructure for collecting, sorting and recycling across Europe, will make flexible packaging fully relevant in a circular economy.
“Clearly it is important to maintain momentum to increase recycling. And we are one organization who called for a separate collection of all packaging to avoid any cherry-picking of materials so that wider adoption of recycling is feasible,” Aufdemkamp said. “But it is important to realize that while packaging recycling is essential in a circular economy, it should not be a means to an end as the sole focus on packaging end-of-life can lead to undesired outcomes.”
To this end, Flexible Packaging Europe welcomes the Global Commitment’s aim to consider “the full-life cycle and systems perspective, aiming for better economic and environmental outcomes overall.” This holistic and responsible vision is fully in line with the industry’s approach to developing sustainable solutions.
What’s changed about this year’s PACK EXPO International because of the pandemic? Nothing! Well, just the name. And format. But you can still make connections and see the latest trends. Get the lowdown on PACK EXPO Connects with Flexible Packaging’s preview in the October issue! Also, see how Midwest values helped bring two companies together when one of them was looking to bring pouch converting in-house. Find out what’s driving automation investments for converters and much more!