Most machinery manufacturers design, engineer and build equipment according to how they perceive the overall market, and then competition follows suit. It is the old cookie-cutter approach. Each supplier may have three or four models using the same components with similar designs in order to take advantage of the economy of volume purchasing. However, converters are not always competing in the same markets or for the same customers. There are advantages to tailoring equipment to your specific requirements and using component suppliers you have found perform better in your operation and with your employees. It can be to your advantage to work with a company that will listen to your needs and be flexible to meet your requirements where possible.
Additionally, there is the trend to buy what your competitor has from a marketing standpoint to be able to say to your customers you have the same equipment, and therefore you can compete on the same level. Converters sometimes pay more for this trend when the equipment suppliers today offer nearly the same technology. Equipment assets can be a great enabler, both strategically and to further your performance goals. It is about performing lean. Make sure your equipment strategy is aligned with this outcome and there is a decent ROI upfront so that there is financial room to maneuver later.