Flexible Pack has announced that Nicole Laroche has joined the company as its business development executive. In this role, Laroche will be responsible for acquiring new business for the company and supporting these businesses to ensure their products are customized to their specific requirements in an effort to augment their overall success. Laroche will work with businesses from all industries, with specific focus on breweries, cannabis and food packaging industries.
Flexible Pack offers beer label shrink wraps, and custom-printed cannabis and food pouches, as well as augmented reality labels that contain hidden QR codes that, when scanned, can come to life, offer a description of the company, launch a video or take the viewer to a website where they can find the product for purchase. Through offerings like these, Laroche will be focused on selling solution-based products that help brands market their own products in the best way possible.
Most recently Laroche held a sales position with Dennis K. Burke, Inc., where she was responsible for fuel sales throughout southern Massachusetts and Rhode Island. Prior to this, Laroche worked in the medical industry for 16 years.
“We are thrilled to welcome Nicole to Flexible Pack,” says Meagan Bennett, sales director for Flexible Pack. “With her sales background and her understanding of the various solutions Flexible Pack provides, she will no doubt be a valued member of our team.”