Mondi Kalenobel Develops Innovative Ice Cream Packaging
The ice cream sector has been eyed by Mondi ever since it purchased Turkey-based Kalenobel in July 2016.
The flexible packaging manufacturer, now known as Mondi Kalenobel, recently took on a unique customer challenge: produce a paper ice cream cone sleeve with a clear plastic window so the consumer can see the cone underneath. Mondi Kalenobel was approached in 2016 by family-owned sugar-cone maker Oexmann GmbH & Co. KG of Gelsenkirchen, Germany, who wondered if it could be done.
“We were the only supplier to accept this challenge,” says Sedat Igbar, commercial manager – Europe for Mondi Kalenobel. “We worked step by step with Oexmann and developed and patented a cone sleeve that lets ice cream lovers see the goodness inside. The first commercial products hit the shelves this past May.”
For Oexmann’s customer - New Zealand ice cream producer Fonterra - Mondi developed a unique window sleeve design that represents an untapped branding opportunity for the company’s premium cones. Shoppers would be able to see the elements that went into tasty cone concoctions. The oval clear window on the cone sleeve measures 2.3 cm high by 1.8 cm wide and is made of biodegradable film. Mondi further decided to also create a small, see-through window, laser cut to the outline shape of Kapiti Island on the cone lid, allowing the consumer to view the ice cream below.
Fonterra liked it, and Mondi is now supplying custom-made lids in addition to the cone sleeves.
“We’re focused on finding the solution –– even if it takes six months or a year,” notes Igbar. “Mondi also has shown the ability to create convenient, easy-to-open packages to generate impulse purchases, as well as various sustainable solutions. We are truly a one-stop shop and major player in the ice cream packaging market.”