How2Recycle has announced that Johnson & Johnson Consumer Inc. – one of the world's largest consumer wellness and personal care products companies – has adopted the How2Recycle label. 
Johnson & Johnson will start by using the on-package recycling label on many of its baby products, including baby lotion, baby shampoo and baby wash. The label will help make recycling easier for busy parents by providing specific instructions on how each product can be recycled.
“We are thrilled that Johnson & Johnson Consumer Inc. is joining the movement of hundreds of brands embracing standardized recycling labeling with How2Recycle,” said Kelly Cramer, lead of How2Recycle at the Sustainable Packaging Coalition. “By telling people exactly how to recycle their packaging, Johnson & Johnson is empowering parents to take proper action while making their lives easier.”
The How2Recycle label is the only U.S.-based recycling label that is standardized across all packaging types and is the only label to offer comprehensive instructions on packaging recyclability in an easy to understand format. Thousands of name brand products already use the label, and it can be found in retailers in hundreds of stores across the country.