FPA developed a new consumer website, www.perfectpackaging.org, which contains information on the environmental benefits of flexible packaging, including reducing food waste; end-of-life options for flexible packaging; the global view of the flexible packaging industry; and why flexible packaging is the preferred packaging choice.
The flexible packaging industry leads important packaging trends by extending shelf life and increasing safety, design flexibility, convenience, and sustainability. Technical advances and innovative designs have led to an amazing array of benefits. Flexible packaging use is growing and is second only to corrugated cardboard in the U.S. It provides many consumer benefits, but flexible packaging is quickly becoming the preferred solution for brands because it reduces their environmental footprint. When considering the full life cycle of packaging materials, in most cases, flexible packaging requires less water and energy to manufacture and less gas to transport, reduces product waste, and sends less material to landfills.