UPM Raflatac’s RafCycle Label Liner Recycling Solution Expands to U.S., Canada
UPM Raflatac’s RafCycle recycling solution has expanded to the United States and Canada. Now, brands in this region can give new life to their self-adhesive label waste that would otherwise be landfilled. Converter and printer Fort Dearborn Company and several brand owners are participating in the launch.
UPM Raflatac collects the paper and PET liner waste from its RafCycle partners and recycles it into new materials, which provides numerous benefits to printers, packers, brand owners, and, of course, the environment. Turning waste into a resource is a key concept in the circular economy and an important part of UPM Raflatac's approach to labeling a smarter future beyond fossils.
Collaboration across the value chain is important to making the RafCycle program successful in delivering more sustainable packaging solutions. The North American launch of the program includes value added partners across the value chain, from UPM Raflatac to printers/converters, brands and recyclers.
"Our RafCycle program proudly boasts more than 120 partners worldwide, and we are honored to bring this solution to sustainability-minded brands in North America who are looking to join us in labeling a smarter future by reducing their label waste," says Juha Virmavirta, director, RafCycle Solutions, UPM Raflatac. "We invite any brands looking to achieve their sustainable packaging and zero waste targets to contact us to learn more about how our RafCycle solution can benefit them."
UPM Raflatac also announced that it has partnered with Sustana and Kal-Polymers to recycle the paper and PET label liner waste from its RafCycle partners.