UPM Raflatac’s Home Care Film Label Line Mixes Performance, Presence
UPM Raflatac has launched a renewed portfolio of innovative Home Care film label materials. Whether a brand specializes in laundry care, surface care, dishwashing liquids or home insecticides, UPM’s high quality labeling solutions are designed to offer consistent performance and ensure products stand out on the shelf.
Brand loyalty in this segment is important to many consumers, and a label is a brand owner's best chance at making a first impression that could generate a customer for life. But those labels have to perform well, time after time, even though they are often used in moist or wet environments and experience content spillage. UPM Raflatac's labeling solutions are designed to consistently meet brands' needs - from rigid, to conformable and squeezable, large bottles and even open closure with resealable functionality.
Sustainability is top of mind for leading brand owners, and UPM’s Home Care line includes a wide range of eco-designed products that can enable brands to meet consumer demand for sustainable packaging materials such as reduced waste, water and energy usage, and promote a circular economy. This includes innovative products like UPM Raflatac's Association of Plastic Recyclers-recognized wash-off labels with RW85C adhesive for PET containers and Vanish PCR, a clear film with a 90 percent recycled content face - a global first for sustainable packaging.
"UPM Raflatac's global line of Home Care label materials offer the best in functionality and sustainability performance, which allows brands to differentiate themselves among their competitors," says Timo Kekki, vice president, Films SBU, UPM Raflatac. "As part of our commitment to labeling a smarter future, our experts around the world will work with brands to determine the right label for the right container, ensuring perfect decoration for your packaging."