Eight seconds. That’s what’s believed to be the average human attention span, and it’s down about 4 seconds from what the average attention span was in 2000. Yes, just 8 seconds — about the same as a goldfish (perhaps even less than a goldfish, depending on the source).
While a short attention span has its benefits, it can be a big problem for brands looking to move products off of store shelves. That’s why differentiation is so important, and this largely falls on the packaging.