It was about three years ago when Bear Naked Granola decided it wanted to overhaul the packaging on its line of best-selling granolas and granola bites. As a leading brand in the granola space, it wanted to take the lead in another important category: sustainable packaging. But the brand wanted to maintain the feel, function and appearance of its current packaging.
After all, more than 135 million bags of granola are sold per year. The Bear Naked team says it felt obligated to create a future less reliant on single-use plastics, where it could make a meaningful impact. As it turns out, Bear Naked’s circular economy goals were in harmony with that of Berry Global’s, so the two partners — and others — set out to create truly recyclable packaging.